“The role of design in the construction of a brand' day was held last Thursday 3rd November, organised by The Leading Brands of Spain Forum together with the company SIMON, which celebrate their 100th anniversary. The event was held at the “Conde Duque” Cultural Centre in Madrid, after the initial presentation and one of the speeches, a roundtable about "The importance of design in brand strengthening" was held. This table was attended by our colleague Jose Angel Mayor, as the Commercial Manager for the Spanish market who had the opportunity to explain the importance of design for Fama as a brand and our evolution as a company throughout these years: "Design is linked to brand. Each Fama product has a story that connects with the customer" were some of the headlines in Jose Angel's speech.
After the event, the participants had the opportunity to visit the interesting exhibition "Interfaces: 100 years of design in SIMON" finishing the event with a cocktail for all participants.