Fama

Fama has participated in the Report "Brand 4.0: The impact of digitalisation on internationalisation and brand management".

Fama has participated in the Report "Brand 4.0: The impact of digitalisation on internationalisation and brand management", an initiative of the Leading Brands of Spain Forum, ICEX Spain Exports and Investments, ESIC BUSINESS & MARKETING SCHOOL and the Institute of Digital Economy of ESIC.

During these meetings, the forum attendees discussed the importance of digital transformation of companies for their internationalisation and how to manage brands that have become 4.0.

See full report: "Marca 4.0: El impacto de la digitalización en la internacionalización y la gestión de marca”.